Purpose:

The purpose of this website is to show my background, expertise and experience in digital marketing and marketing research. In addition, share the most successful projects carried out during my professional career to build a personal brand image highlighting experience in the field of market research.

Goals:

• Create a personal brand based on knowledge, credibility and experience.
• Increase brand visibility and establish a position in the market as an expert in digital marketing and marketing research.
• Present digital marketing and marketing research services to reach out to prospects and turn them into valuable customers.

Audience:

Consulting firms specializing in strategy and marketing, Technology businesses and startups, seeking professionals to conduct in-depth marketing research to understand consumer behaviour and market trends to design digital and promotional strategies to reach the right target audience.

Description of your website (related to your career goals):

My goal is to build a career as a freelance digital marketing and market research professional, for this reason, my personal portfolio website design will combine strategic content that displays information about me, my experience, my portfolio and blog posts. All of this reflects my professionalism and knowledge of how to apply effective strategies after analyzing market data to help companies in the decision-making process.

The final product of this task (website) is crucial to demonstrate my digital marketing knowledge in creating websites using different platforms such as WordPress, Wix and Shopify. It also demonstrates that I can create quality content to communicate effectively to different audiences.